Hard jerkbaits are built for precision. With a suspending, darting action that mimics wounded baitfish, these lures shine in cold water, clear lakes, and when bass are just following.
When bass are holding mid-column or ignoring bottom contact baits, hard jerkbaits offer a deadly solution. Their sharp, erratic movements mimic a dying or panicked baitfish — exactly what it takes to turn a follower into a strike.
This collection includes a range of hard jerkbaits for bass, including suspending, slow-floating, and slow-sinking models. Whether you're fishing cold water in early spring or working a wind-blown point in fall, these lures are built to stay in the strike zone longer and provoke aggressive reactions.
Jerkbaits excel when bass are roaming or schooling, especially in clear water where visual triggers matter most. They can be fished slow and subtle or ripped fast for a more aggressive presentation. You’ll find a mix of deep-diving and shallow-running options here to cover all situations.
With realistic finishes, internal weight systems, and balanced suspending designs, these baits give you total control over cadence and depth. If you want a bait that draws attention and tempts hesitant fish, hard plastic jerkbaits are a must-have.
Whether you're just learning the cadence or dialing in your cold-water program, this lineup is built for results.
Choosing a selection results in a full page refresh.
Sold out
Sold out
CALL US
EMAIL US
