Bassmooch Hard Baits

Built for reaction strikes and tournament pressure, BassMooch hard baits are designed to fish clean, cast far, and get bit — from squarebills to topwater poppers and beyond.

Bassmooch Hard Baits Tuned for Power, Distance, and Hookups

Whether you're burning banks with a crankbait or walking a topwater through a morning slick, BassMooch hard baits are built for results. Designed with input from elite anglers like Hank Cherry, every bait is tuned for realistic movement, long-distance casting, and bite-triggering action.

This collection includes topwater lures like the Poppa Chewy, proven crankbaits, and versatile jerkbaits — each made to handle tough tournament conditions and heavy fish. Premium components like strong trebles, internal weight transfer systems, and lifelike paint finishes are standard on every bait.

From shallow-cover cranking to open-water twitching, BassMooch hard baits deliver the performance, action, and durability that competitive anglers demand — and weekend warriors appreciate.

If you’re looking to fish smarter with hard baits that hold up and hook up, this lineup is built to get results.