BassMooch

BassMooch delivers tournament-grade baits, tools, and apparel designed by anglers, for anglers. From hard and soft lures to rods, line, and gear, their gear brings pro-level performance to every cast.

Bassmooch Soft Baits

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Bassmooch Hard Baits

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Bassmooch Jigs

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Bassmooch Jig Heads

Bassmooch Weights

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Bassmooch Accessories

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BassMooch: Tournament-Tested Gear for Serious Anglers

Founded in 2022 and based out of Lake Norman, North Carolina, BassMooch is a family-owned brand that builds its products with one mission: deliver high-quality fishing tools, apparel, and baits that win on the water.

Guided by feedback from pros like Hank Cherry (two-time Bassmaster Classic champion), their lineup includes everything from hard and soft baits to rods, lines, and game-ready gear.

Soft baits: Fan favorites like the Kud‑B and Shooter Craw have received praise for their action, durability, and scent delivery

Hard baits & rods: Models like the “Poppa Chewy” topwater lure and handcrafted rods built by Hank Cherry show their commitment to performance

Tools & apparel: From braid-cutting pliers and rod sleeves to lightweight outerwear and face masks, BassMooch covers all the essentials with tournament-level quality

Every product is meticulously designed, crafted, and tested — a direct line from competitive anglers to recreational users.